Writers' References

Last Updated January 1, 2007

Here are some useful references to help you with freelancing.


Advertising Age: Weekly advertising trade journal. Great for keeping up on the latest launches, design and editorial, changes, closures and ownership changes in the American magazine market. Also helps provide you with details

C.A.R.D. (Canadian Advertising Rates & Data): A monthly trade journal for advertisers listing Canadian media. Provides you with leads to new markets and some important background information, like circulation and a breakdown of where that circulation is.

Editor & Publisher: Weekly magazine covering the magazine business in the United States and Canada.

Folio: Bi-monthly trade journal for those in the magazine business. Great for helping you to understand the business better, keep up on the latest trends and issues, information on new launches and closures, ownership changes, design and editorial changes. Also provides information on issues affecting the magazine business.

Marketing Online Bi-montly. A Canadian scaled down version of Advertising Age. Special issues dealing with consumer magazines, business magazines, trade journals, newspapers and other media of potential interest to freelancers.

Masthead: 10x a year. A scaled down version of Folio. A must read for keeping up with the Canadian magazine business. The online version has up-to-date news on changes going on in the business, such as launches, closures, editorial changes.

Wooden Horse Publishing: A must read for keeping up with the American magazine business. It has up-to-date news on changes going on in the business, such as launches, closures, editorial changes.

And don't forget to read the newspapers. They're also a good source of market information and what's happening in the business.

Writer's Magazines/Ezines

The Writer: Monthly.

Writer's Digest: Monthly.

WritersWeekly.com: Weekly Ezine.

All three cover roughly the same sorts of things: markets, how to, interviews with writers and editors, news, Internet resources, non-fiction, fiction, poetry. Keep an eye on all of them and, especially their websites.


The Canadian Writer's Guide: Published on an irregular basis by Fizhenry & Whiteside of Richmond Hill, Ontario, for the Canadian Author's Association. In addition to a listing of Canadian magazine, book and mulitimedia markets, articles on various aspects of writing from a Canadian perspect are offered. About half the book is composed of articles. Next update just out (September, 2002).

The Canadian Writer's Market: Published about every two years by McClelland & Stewart of Toronto. It's more of a straight market listing than The Canadian Writer's Guide, although it does have a few articles on freelance writing.

The Writer's Handbook: Published yearly by The Writer, Inc., of Boston. It's primarily American, although many Canadian markets are included. It's design is similar to The Canadian Writer's Guide, with about half the book being devoted to articles on writing.

Writer's Market: Published yearly by Writer's Digest Books of Cincinnati, Ohio. It's the best of the four main market guides. It contains an extensive listing of markets, including many Canadian markets, along with some articles on writing. While The Canadian Writer's Guide is excellent for offering articles on writing for the Canadian market because of its irregular publication the market information is more dated than Writer's Market.

Market guides are great for providing an overall view of what's out there and clues as to possible markets, especially for the beginning writer. Even veterans, like myself, often find them useful in providing us with general background information, such as what they pay and what rights they take, for markets new to us. The articles in them can be very useful to beginning writers and to veterans who are thinking of branching out into new markets, say like switching from the consumer to the business or to multimedia.

Many market guides are now available by subscription online, such as Writer's Market. This helps to rectify the problem that the printed versions have of being quickly dated due to changes in the business. Even so they sometime lag behind. The best strategy to keep up on the markets is to monitor all of these sources; trade journals, like Masthead; the market guides like Writer's Market; and the business sections of major newspapers.

The Canadian Authors Association has an online resource for book writers at Publishers & Publishing. It's an excellent place to start for beginners or writers wishing to broaden their experience.

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